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Data flow in AI apps

Beginnerโฑ 11 min read๐Ÿ“… Updated: 2026-02-17

Introduction

Nee Swiggy la food order pannum bodhu, app "You might also like..." nu recommend pannum. Indha recommendation eppadi varudhu? ๐Ÿ•


Behind the scenes la data oru amazing journey pogudhu โ€” nee click panradhu la irundhu, AI model prediction panradhu varai. Idhu dhaan Data Flow in AI Applications.


Indha article la oru AI app la data eppadi flow aagudhu โ€” step by step paapom. Real-world example use panni, clear ah purinjidam! ๐Ÿ’ก

The Complete Data Flow Journey

AI app la data flow ah 8 stages ah break pannalam:


Stage 1: Data Collection ๐Ÿ“ฅ

Users clicks, sensors, APIs, databases โ€” raw data collect aagudhu.


Stage 2: Data Ingestion ๐Ÿ”„

Collected data ah system ku bring pannudhu โ€” streaming (real-time) or batch (scheduled).


Stage 3: Data Processing ๐Ÿงน

Raw data clean pannudhu โ€” remove duplicates, fix errors, standardize formats.


Stage 4: Data Storage ๐Ÿ’พ

Processed data store pannudhu โ€” data lake, warehouse, or feature store.


Stage 5: Feature Engineering ๐Ÿ”ง

Raw data la irundhu AI-friendly features create pannudhu.


Stage 6: Model Training ๐Ÿง 

Features use panni ML model train pannudhu.


Stage 7: Model Serving ๐Ÿš€

Trained model predictions serve pannudhu โ€” API through users ku.


Stage 8: Monitoring & Feedback ๐Ÿ“Š

Model performance track pannudhu, new data collect pannudhu โ€” cycle continues!

Analogy: Biryani Restaurant Kitchen

โœ… Example

Data flow ah oru Biryani restaurant maari think pannunga! ๐Ÿš

๐Ÿง… Collection = Raw ingredients vaanguradhu (rice, chicken, spices from different shops)

๐Ÿš› Ingestion = Kitchen ku transport panradhu

๐Ÿ”ช Processing = Wash, cut, marinate panradhu (cleaning)

๐Ÿช Storage = Fridge la organized ah store panradhu

๐Ÿ‘จโ€๐Ÿณ Feature Engineering = Recipe ku theva aana proportion la measure panradhu

๐Ÿ”ฅ Training = Cooking process โ€” trial and error, taste adjust

๐Ÿฝ๏ธ Serving = Customer table la hot biryani serve panradhu

โญ Monitoring = Customer feedback โ€” "too spicy", "perfect!" โ€” next batch improve

Every stage miss pannaa, biryani taste aagadhu! Same way, every data flow stage critical for AI quality! ๐ŸŽฏ

AI Data Flow Architecture

๐Ÿ—๏ธ Architecture Diagram
โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”
โ”‚           AI APPLICATION DATA FLOW                โ”‚
โ”œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ค
โ”‚                                                   โ”‚
โ”‚  โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”   โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”   โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”       โ”‚
โ”‚  โ”‚  User   โ”‚โ”€โ”€โ–ถโ”‚ Collect โ”‚โ”€โ”€โ–ถโ”‚  Ingest  โ”‚       โ”‚
โ”‚  โ”‚ Actions โ”‚   โ”‚  Layer  โ”‚   โ”‚  Layer   โ”‚       โ”‚
โ”‚  โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”˜   โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”˜   โ””โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”˜       โ”‚
โ”‚                                    โ”‚              โ”‚
โ”‚                    โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ค              โ”‚
โ”‚                    โ–ผ               โ–ผ              โ”‚
โ”‚              โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”   โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”         โ”‚
โ”‚              โ”‚  Batch   โ”‚   โ”‚  Stream  โ”‚         โ”‚
โ”‚              โ”‚ Process  โ”‚   โ”‚ Process  โ”‚         โ”‚
โ”‚              โ””โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”˜   โ””โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”˜         โ”‚
โ”‚                   โ”‚              โ”‚                โ”‚
โ”‚                   โ–ผ              โ–ผ                โ”‚
โ”‚              โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”           โ”‚
โ”‚              โ”‚     DATA STORAGE      โ”‚           โ”‚
โ”‚              โ”‚  Lake | Warehouse | DB โ”‚           โ”‚
โ”‚              โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”˜           โ”‚
โ”‚                          โ”‚                        โ”‚
โ”‚              โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ–ผโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”           โ”‚
โ”‚              โ”‚   FEATURE STORE      โ”‚           โ”‚
โ”‚              โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”˜           โ”‚
โ”‚                          โ”‚                        โ”‚
โ”‚              โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ–ผโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”           โ”‚
โ”‚              โ”‚    ML MODEL TRAIN    โ”‚           โ”‚
โ”‚              โ”‚    & SERVE (API)     โ”‚           โ”‚
โ”‚              โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”˜           โ”‚
โ”‚                          โ”‚                        โ”‚
โ”‚              โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ–ผโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”           โ”‚
โ”‚              โ”‚    MONITORING &      โ”‚           โ”‚
โ”‚              โ”‚    FEEDBACK LOOP     โ”‚           โ”‚
โ”‚              โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”˜           โ”‚
โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”˜

Real Example: Swiggy Recommendation Flow

Swiggy la food recommendation eppadi work aagudhu โ€” full flow paapom:


Step 1: You open the app ๐Ÿ“ฑ

  • Your location, time, past orders โ€” collected

Step 2: Data ingested

  • Real-time: Your current session data streams in
  • Batch: Your historical order data already processed

Step 3: Processing

  • Remove duplicate events, standardize restaurant IDs
  • Merge your profile with restaurant data

Step 4: Feature Engineering ๐Ÿ”ง

  • "User prefers biryani" (ordered 15 times last month)
  • "User orders lunch 12-1 PM"
  • "User's avg order value: โ‚น350"
  • "Nearby restaurants with >4.2 rating"

Step 5: Model Prediction ๐Ÿง 

  • Recommendation model takes features โ†’ ranks restaurants
  • "90% chance user will like Meghana Biryani"

Step 6: Served to you ๐Ÿฝ๏ธ

  • Top recommendations appear on your home screen

Step 7: You click/order โ†’ feedback ๐Ÿ”„

  • Your action becomes new training data!

This entire flow happens in < 200 milliseconds! ๐Ÿš€

Batch vs Real-time Data Flow

AI apps la two main data flow patterns irukku:


AspectBatch FlowReal-time Flow
SpeedHours/MinutesMilliseconds
ProcessingScheduled chunksContinuous stream
ToolsSpark, AirflowKafka, Flink
StorageData WarehouseStream buffer
Use caseReports, model trainingFraud detection, recommendations
CostLowerHigher
ComplexitySimplerComplex

Most AI apps use BOTH! ๐Ÿ”ฅ

  • Batch: Daily model retraining, historical analysis
  • Real-time: Live predictions, instant personalization

Example โ€” Netflix:

  • Batch: Nightly โ€” retrain recommendation model with all users' watch history
  • Real-time: While you browse โ€” update suggestions based on what you just watched

Prompt: Design a Data Flow

๐Ÿ“‹ Copy-Paste Prompt
You are a senior data engineer mentoring juniors in Tanglish.

Design the complete data flow for an **AI-powered spam detection system** for emails:

Include:
1. All data sources involved
2. How data is collected and ingested
3. Processing and cleaning steps
4. Feature engineering (what features to extract from emails)
5. Model training approach
6. How predictions are served to users
7. Monitoring and feedback loop

Draw a simple text diagram. Keep it practical and beginner-friendly.

Data Flow in Different AI Applications

Different AI apps la data flow eppadi vary aagudhu:


๐Ÿš— Self-Driving Car

  • Sensors โ†’ Edge processing โ†’ Cloud upload โ†’ Model update โ†’ Back to car
  • Latency critical โ€” milliseconds matter!

๐Ÿ’ฌ ChatGPT

  • User prompt โ†’ Tokenization โ†’ Model inference โ†’ Token generation โ†’ Response
  • Stateless per request, but conversation context maintained

๐Ÿฆ Fraud Detection

  • Transaction โ†’ Real-time scoring โ†’ Alert/Block โ†’ Human review โ†’ Model update
  • False positives feedback loop crucial

๐ŸŽต Spotify Discover Weekly

  • Weekly batch: All listening data โ†’ Feature extraction โ†’ Collaborative filtering โ†’ Playlist generated
  • Monday morning delivery โ€” pure batch flow

๐Ÿ“ธ Google Photos Search

  • Photo upload โ†’ Image embedding generation โ†’ Vector storage โ†’ Search query โ†’ Vector similarity โ†’ Results
  • Hybrid: Batch embedding + real-time search

Common Data Flow Problems

โš ๏ธ Warning

Data flow la common ah varum problems:

โš ๏ธ Data Lag โ€” Real-time ah venum ana batch processing use pannudhu. Users get stale recommendations.

โš ๏ธ Data Loss โ€” Pipeline failure la data drop aaidum. Message queues (Kafka) use panni prevent pannanum.

โš ๏ธ Data Skew โ€” Some partitions la too much data, some la too little. Processing uneven aaidum.

โš ๏ธ Schema Drift โ€” Source data format maaridum, pipeline break aaidum. Schema registry use pannunga.

โš ๏ธ Training-Serving Skew โ€” Training la use panna features, serving la different ah irukkum. Feature store solves this!

โš ๏ธ Feedback Delay โ€” Model bad predictions pannudhu, but feedback late ah varudhu. Monitoring critical! ๐Ÿ“Š

Tools for Each Data Flow Stage

Each stage ku popular tools:


StageToolsPurpose
CollectionFluentd, Logstash, SDKsGather data from sources
IngestionKafka, Kinesis, Pub/SubTransport data reliably
Batch ProcessingSpark, dbt, PandasTransform large datasets
Stream ProcessingFlink, Spark StreamingReal-time transforms
StorageS3, BigQuery, SnowflakeStore processed data
Feature StoreFeast, TectonManage ML features
Model TrainingMLflow, SageMakerTrain & track models
Model ServingFastAPI, TF ServingServe predictions
MonitoringGrafana, EvidentlyTrack data & model health

Beginner ku: Pandas โ†’ SQLite โ†’ scikit-learn โ†’ FastAPI โ€” simple stack la start pannunga! ๐ŸŽฏ

Build Your First Data Flow

Simple AI data flow oru project ah build pannunga:


Mini Project: Movie Recommendation Data Flow ๐ŸŽฌ


Step 1: Data Collection

  • Download MovieLens dataset (free, 100K ratings)

Step 2: Ingestion

  • Python script la read pannunga

Step 3: Processing

  • Remove users with < 5 ratings
  • Normalize rating scales
  • Handle missing values

Step 4: Storage

  • SQLite database la store pannunga

Step 5: Feature Engineering

  • User average rating, genre preferences, recency

Step 6: Model Training

  • Simple collaborative filtering (surprise library)

Step 7: Serving

  • FastAPI endpoint: /recommend?user_id=123

Step 8: Monitoring

  • Log predictions, track accuracy over time

Total time: Weekend project! Perfect for learning end-to-end data flow. ๐Ÿ’ช

โœ… Key Takeaways

Summary:


โœ… Data flow = Collection โ†’ Ingestion โ†’ Processing โ†’ Storage โ†’ Features โ†’ Training โ†’ Serving โ†’ Monitoring

โœ… Biryani restaurant analogy โ€” every stage matters for final taste

โœ… Batch (scheduled) vs Real-time (continuous) โ€” most apps use both

โœ… Feature Store prevents training-serving skew

โœ… Monitoring & feedback loop makes AI systems improve over time

โœ… End-to-end understanding is key for data engineers


Next article: "What is ETL?" โ€” data transformation oda core concept paapom! ๐ŸŽฏ

Prompt: Debug Data Flow Issues

๐Ÿ“‹ Copy-Paste Prompt
You are a senior data engineer debugging an AI recommendation system.

The system shows these symptoms:
- Recommendations are 24 hours stale
- Some users get no recommendations at all
- Model accuracy dropped 15% last week
- Processing costs doubled this month

For each issue:
1. Identify which data flow stage likely has the problem
2. Explain the root cause
3. Suggest a fix
4. How to prevent it in the future

Think step-by-step. Be specific with tool suggestions.

๐Ÿ ๐ŸŽฎ Mini Challenge

Challenge: Build Oru Mini Recommendation Data Flow


Movie recommendation system complete data flow practice pannu:


Step 1 (Collect - 5 min):

  • MovieLens free dataset download pannu (~1MB sample, 100K ratings)
  • Columns: user_id, movie_id, rating, timestamp

Step 2 (Ingest & Process - 10 min):

python
import pandas as pd
df = pd.read_csv('ratings.csv')
# Remove outliers, check nulls
df = df[(df['rating'] >= 0.5) & (df['rating'] <= 5)]

Step 3 (Feature Engineering - 10 min):

python
# User features
user_features = df.groupby('user_id').agg({
    'rating': ['mean', 'count'],
}).reset_index()

Step 4 (Simple Model - 5 min):

  • User-movie matrix create pannu
  • Collaborative filtering basic (cosine similarity)

Step 5 (Serve - 5 min):

python
# Top 5 recommendations for user_id=1
similar_users = find_similar_users(user_id=1)
recommendations = get_top_movies(similar_users)

Result: Collection โ†’ Ingestion โ†’ Processing โ†’ Storage โ†’ Features โ†’ Model โ†’ Serving


Indhu complete end-to-end AI data flow! Real production la complex, but foundation same dhaan! ๐ŸŽฌ

๐Ÿ’ผ Interview Questions

Q1: Data flow stages explain pannu?

A: Collection (raw data gather) โ†’ Ingestion (move to system) โ†’ Processing (clean & transform) โ†’ Storage (persist) โ†’ Feature eng (prepare for ML) โ†’ Training (model learn) โ†’ Serving (make predictions) โ†’ Monitoring (track performance). Each stage critical!


Q2: Batch vs Real-time data flow โ€“ recommendation system ku edhu choose pannuvanga?

A: Both! Netflix batch training nightly (retraining model with all user data). But real-time serving โ€“ nee browse panumbodhu live suggestions. Architecture: Batch training + Real-time serving = best practice.


Q3: Training-serving skew na enna? Feature engineering context la enna problem?

A: Training la feature value oru way compute pannum, serving la vera way โ€“ mismatch! Example: training la historical 30 days avg calculate pannum, serving la latest 5 days avg calculate pannu. Model accuracy training la 95%, production la 60%. Feature Store solve pannum โ€“ both places same features!


Q4: Data flow la bottleneck irukka eppadi identify pannum?

A: Monitoring! Each stage la latency track pannu. Collectionโ†’Ingestion slow? Source problem. Ingestionโ†’Processing slow? Processing optimization venum. Storage la query slow? Indexing or partitioning. Metrics dashboard maintain panni bottleneck visible pannunga.


Q5: Payment transaction data flow design panna critical consideration enna?

A: Exactly-once processing โ€“ transaction duplicated aagakoodadhu! Idempotency implement pannunga. Audit trail maintain โ€“ compliance ka (GDPR, PCI DSS). Real-time processing โ€“ fraud instant detect. Failure handling โ€“ transaction neither lose aagakoodadhu nor duplicate aagakoodadhu. Architecture romba important!

Frequently Asked Questions

โ“ What is data flow in AI?
Data flow in AI refers to the journey of data from collection through processing, storage, model training, and finally serving predictions to users.
โ“ Why is understanding data flow important?
Understanding data flow helps you design better AI systems, debug issues faster, optimize performance, and ensure data quality at every stage.
โ“ What are the main stages of data flow in AI?
The main stages are: Data Collection โ†’ Ingestion โ†’ Processing/Cleaning โ†’ Storage โ†’ Feature Engineering โ†’ Model Training โ†’ Serving โ†’ Monitoring.
โ“ How is data flow different for real-time vs batch AI?
Batch AI processes data in scheduled chunks (hourly/daily). Real-time AI processes data as it arrives (milliseconds). The architecture and tools differ significantly.
๐Ÿง Knowledge Check
Quiz 1 of 1

In an AI application data flow, what comes AFTER data processing/cleaning?

0 of 1 answered